You're working 60 hours a week and still don't know what next month looks like.
TLC Coaching is 1:1 real estate coaching with Terry LeClair, built to give you "A dependable, sustainable, predictable business, all while having a great quality of life."
Any brokerage. Any state. 1:1 on Zoom.
Pipeline
ROI by lead source
| Source | Cost / closing | ROI |
|---|---|---|
| Sphere | $410 | Keep |
| Open houses | $1,250 | Watch |
| Paid portal | $4,800 | Cut |
What if you knew, every morning, exactly what to do to hit your number?
Know your numbers. Own your week.
Weekly 1:1 coaching with Terry LeClair, the complete TLC training system, and the Business Tracker that turns your goal into a daily plan. Only one agent per 100 miles.
"You didn't join this program to get more information. There's plenty of that out there. You joined to build a dependable, sustainable, predictable business, all while having a great quality of life."
What's included
Everything you need to run your business on purpose.
Weekly 1:1 coaching call
One hour every week on Zoom, working from your real numbers in the Business Tracker: wins, challenges, pace, and commitments for next week.
On-call support
Call or text Terry between sessions before a listing appointment, a tough negotiation, or a buyer objection.
The full TLC curriculum
14 training modules built on the 5 Pillars.
Pre-created materials
Forms, checklists, scripts, AI prompts, presentation templates, and website examples, ready to brand and use.
The TLC Coaching Business Tracker
Your goal turned into daily targets, a green/amber/red pace indicator, pipeline, ROI by lead source, a monthly P&L, a systems scoreboard, and session history.
Exclusive territory
Terry doesn't coach another agent within 100 miles of you while you're an active client.
Mentorship
Role-plays, presentation reviews, deal strategy, and the judgment calls that don't fit in a manual.
The core framework
The 5 Pillars
"Success leaves clues." Every module, session, and system ties back to these five.
Database Management & CRM
Every contact in one place, tagged and followed up on automatically.
Preferred Method of Prospecting
2–3 methods that fit your personality, time-blocked every day.
Systems & Processes
Checklists, forms, and a policies and procedures manual so every client gets the same great experience.
Presentation Skills
A listing presentation and buyer consultation you can deliver without notes.
Lead Generation & Marketing
The Marketing Equation (Interrupt, Engage, Educate, Offer), digital, AI, and video.
The Business Tracker
Your goal, turned into a daily plan.
Daily targets with a green, amber, red pace indicator. Your pipeline. ROI and cost per closing by lead source. A monthly P&L. Every coaching call works from these real numbers.
Pipeline
ROI by lead source
| Source | Cost / closing | ROI |
|---|---|---|
| Sphere | $410 | Keep |
| Open houses | $1,250 | Watch |
| Paid portal | $4,800 | Cut |
The curriculum
14 modules. Implemented one week at a time.
- 01The 5 Pillars: Agenda, Workflow & Workbook
- 02The Marketing Equation
- 03Listing Presentation
- 04Buyer Consultation
- 05AEO: Answer Engine Optimization
- 06Farming & Territory Management (optional)
- 07Buyer Agreements
- 08RPR, CMAs & Data Analytics
- 09Building with Lovable
- 10Forms & Systems Library
- 11Leveraging the Best Search Tool: RealScout
- 12Monthly P&L and ROI Review
- 13Social Media Automation and Optimization
- 14Choosing the Right Tech Stack That Drives ROI
Forms & Systems Library
Ready-to-use materials from day one.
Terry's own forms, checklists, and templates, ready to brand and use. A sample of what's in the library:
Pre-Listing Checklist
Prepare for every listing appointment the same way.
Agent Tasks & Responsibilities
184 tasks across 12 phases, from pre-listing through post-close.
Cancellation Guarantee
Remove risk for sellers at the listing appointment.
Interactive Home Valuation
Collect seller information before a valuation.
Showing Feedback Form
Capture feedback after every showing and open house.
AI Prompt: New Listing
Write your listing persona, copy, and marketing.
Client Data Input Form
Consistent intake for every new client.
Buyer Persona Example
A model for building buyer personas for your market.
The weekly call
60 minutes. Same agenda. Every week.
Every call works from your real numbers in the Tracker, so no time is wasted catching up.
The first 90 days
A clear path from day one.
- 1
Days 1–30
Foundation
Kickoff and self-assessment, database and CRM, prospecting methods, and a 30-day review.
- 2
Days 31–60
Systems & Skills
Systems, then listing presentation, then buyer consultation, then a 60-day review.
- 3
Days 61–90
Growth
Lead generation and the Marketing Equation, digital, AEO, video, an elective track, and a 90-day re-score with your next plan.
Your market is yours.
"My commitment to you: while you're an active TLC Coaching client, I won't coach another agent within 100 miles of you. Your market is yours. The strategies, scripts, and systems we build together won't be handed to the agent competing with you for the same listings."
— Terry LeClair
Check if your market is open
Meet your coach
Terry LeClair
"For 30 years I've sold real estate, led offices, and trained agents. I've made the mistakes: the 70 to 80 hour weeks, the generic postcards, the systems that lived in my head instead of on paper. This program is everything I wish someone had handed me, organized so you can implement it one week at a time, with me in your corner."More about Terry
Client Results (coming soon)
Real client results will appear here
Only verified results shared with permission.
The investment
$1,000/month
"One extra closing pays for the year. The question isn't whether you can afford a coach. It's whether you can afford another year of the same results."
"I don't compete on price, I compete on results." — Terry LeClair
FAQ
Straight answers.
Your market may still be open.
Terry coaches one agent per 100 miles. Check your market first, then book a free 30-minute Business Strategy Call.
Prefer to talk? Call or text 949.560.3230 · Send a text