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TLC Coaching

The Program

A system you can run, not a pep talk.

Weekly 1:1 coaching with Terry LeClair, the complete TLC training system, and the Business Tracker that turns your goal into a daily plan.

The core framework

The 5 Pillars

  1. 1

    Database Management & CRM

    Every contact in one place, tagged and followed up on automatically.

  2. 2

    Preferred Method of Prospecting

    2–3 methods that fit your personality, time-blocked every day.

  3. 3

    Systems & Processes

    Checklists, forms, and a policies and procedures manual so every client gets the same great experience.

  4. 4

    Presentation Skills

    A listing presentation and buyer consultation you can deliver without notes.

  5. 5

    Lead Generation & Marketing

    The Marketing Equation (Interrupt, Engage, Educate, Offer), digital, AI, and video.

The curriculum

14 modules and what you get from each

#ModuleWhat you get
01The 5 Pillars: Agenda, Workflow & WorkbookThe 90-day agenda, a weekly rhythm, and exercises for every pillar
02The Marketing EquationInterrupt, Engage, Educate, Offer: marketing that gets responses
03Listing PresentationTerry's listing presentation structure and how to rehearse it
04Buyer ConsultationA consultation that earns commitment and a signed agreement
05AEO: Answer Engine OptimizationGetting found by AI search tools, not just Google
06Farming & Territory Management (optional)Pick, launch, and measure a farm
07Buyer AgreementsNational rules, California detail, and how to explain your fee with confidence
08RPR, CMAs & Data AnalyticsPricing and market data that win appointments
09Building with LovableAI-built pre-listing sites, buyer presentations, and lead magnets
10Forms & Systems LibraryReady-to-use forms and checklists
11Leveraging the Best Search Tool: RealScoutAlerts, Auto Nurture, Search Links, and the morning dashboard routine
12Monthly P&L and ROI ReviewKnow your profit, cost per closing, and which lead sources to keep or cut
13Social Media Automation and OptimizationClaude as your content studio, built on the Marketing Equation
14Choosing the Right Tech Stack That Drives ROIAudit, score, and connect your tools; stop paying for what doesn't produce

What's included

What you get

Weekly 1:1 coaching call
One hour every week on Zoom, working from your real numbers in the Business Tracker: wins, challenges, pace, and commitments for next week.
On-call support
Call or text Terry between sessions before a listing appointment, a tough negotiation, or a buyer objection.
The full TLC curriculum
14 training modules built on the 5 Pillars.
Pre-created materials
Forms, checklists, scripts, AI prompts, presentation templates, and website examples, ready to brand and use.
The TLC Coaching Business Tracker
Your goal turned into daily targets, a green/amber/red pace indicator, pipeline, ROI by lead source, a monthly P&L, a systems scoreboard, and session history.
Exclusive territory
Terry doesn't coach another agent within 100 miles of you while you're an active client.
Mentorship
Role-plays, presentation reviews, deal strategy, and the judgment calls that don't fit in a manual.

Forms & Systems Library

Ready-to-use materials from day one.

Terry's own forms, checklists, and templates, ready to brand and use. A sample of what's in the library:

  • Pre-Listing Checklist

    Prepare for every listing appointment the same way.

  • Agent Tasks & Responsibilities

    184 tasks across 12 phases, from pre-listing through post-close.

  • Cancellation Guarantee

    Remove risk for sellers at the listing appointment.

  • Interactive Home Valuation

    Collect seller information before a valuation.

  • Showing Feedback Form

    Capture feedback after every showing and open house.

  • AI Prompt: New Listing

    Write your listing persona, copy, and marketing.

  • Client Data Input Form

    Consistent intake for every new client.

  • Buyer Persona Example

    A model for building buyer personas for your market.

Onboarding

Your first 30 days

You'll know exactly what happens from the day you join. No guessing, no waiting.

  1. Day 1

    Welcome, territory confirmation (your 100-mile center point), Tracker login, and access to the materials library.

  2. Days 1–2

    Set up your Tracker account and connect your CRM and Google Calendar.

  3. Days 2–3

    Complete the 5 Pillars Self-Assessment and enter your business plan.

  4. Days 3–5

    Kickoff session: your self-assessment, your plan, and your first 30-day priorities.

  5. Week 1

    Start logging every working day. Build Today's Plan each morning.

  6. Weeks 2–3

    Pillar 1 and Pillar 2 work. Your first systems move to Building.

  7. Week 4

    30-day review: pace, logging streak, systems maturity, and your first win.

The first 90 days

Foundation, then systems, then growth.

  1. Days 1–30

    Foundation

    Kickoff and self-assessment, database and CRM, prospecting methods, and a 30-day review.

  2. Days 31–60

    Systems & Skills

    Systems, then listing presentation, then buyer consultation, then a 60-day review.

  3. Days 61–90

    Growth

    Lead generation and the Marketing Equation, digital, AEO, video, an elective track, and a 90-day re-score with your next plan.

The weekly call

60 minutes. Same agenda. Every week.

Every call works from your real numbers in the Tracker, so no time is wasted catching up.

0–5WinsWhat went well since last time.
5–15The numbersPace against target: conversations, appointments set and held, listings taken, buyer agreements, offers, contracts, and hours prospecting.
15–20CommitmentsDid you hit last week's commitments? Scored automatically from your logs.
20–45Coaching topicYour challenge or the next module: a role-play, a script, a system build, or a deal strategy.
45–55Action items2–4 action items with an owner, priority, and due date.
55–60Next commitments1–3 metric commitments, for example "10 appointments held."

On-call support

Terry in your corner before the big moment.

"The manuals give you the framework. The breakthroughs happen live. Agents who get the most out of this program are the ones who book time with me before the big appointment, not after."

— Terry LeClair

Call or text Terry between sessions for:

  • A listing appointment tomorrow
  • A multiple-offer negotiation
  • A buyer about to walk
  • A tricky buyer agreement conversation
  • A pricing question before you present a CMA

The weekly rhythm

Know your numbers. Own your week.

  • Every morningToday's Plan in the Tracker: your targets and the 2–3 prospecting blocks on your calendar.
  • Every eveningEnd of Day log: conversations, appointments, and what moved in the pipeline.
  • Every weekOne hour 1:1 with Terry on Zoom: wins, challenges, pace, and commitments for next week.
  • Between sessionsCall or text Terry before a listing appointment, a tough negotiation, or a buyer objection.
  • Every monthP&L and ROI review: profit, cost per closing, and which lead sources to keep or cut.
Check if your market is openBook a strategy call

Your market may still be open.

Terry coaches one agent per 100 miles. Check your market first, then book a free 30-minute Business Strategy Call.

Check if your market is openBook a strategy call

Prefer to talk? Call or text 949.560.3230 · Send a text